Branding
Resources

These guidelines describe the visual and verbal elements that represent Shawmut Corporation’s corporate identity. They are available for partner use across channels.

Check below for our most used logos. If you can’t find what you’re looking for, please click here to contact us.

Corporate Logo

This primary logotype should always be used when circumstances allow. This is the clearest and most effective way we can represent our company visually.

If it is not possible to use our primary logotype the use of this stacked version is allowed.

Primary Logo – Light Version

This primary logotype light version should always be used when working on a dark background to allow the logotype to stand out.

If it is not possible to use our primary logotype light version the use of this stacked version is allowed.

Secondary Logo – Light Version

Primary Logo Styles

Our ability to innovate is reflected in our colors which support the corporate black and white logo. Each color corresponds with one of our market verticals and contributes to an overall cohesive palette.

Color System

CORPORATE

HEX #000000

C: 0 M:0 Y:0 K:100

R:0 G:0 B:0

BLACK

AUTOMOTIVE

HEX #067287

C: 51 M:8 Y:0 K:47

R:6 G:114 B:135

TEAL

MEDICAL DEVICE

HEX #8DC63F

C: 50 M:0 Y:100 K:0

R:141 G:198 B:63

GREEN

TECHNICAL SOLUTIONS

HEX #3FC1C9

C:65 M:0 Y:24 K:0

R:63 G:193 B:201

AQUA

FILTRATION

HEX #326DAC

C:80 M:50 Y:0 K:10

R:50 G:109 B:172

BLUE

MILITARY & PROTECTIVE

HEX #51489D

C:82 M:85 Y:0 K:0

R:81 G:72 B:157

LILAC

HEALTH &
SAFETY

HEX #F37121

C:0 M:69 Y:100 K:0

R:243 G:113 B:33

ORANGE

Protex™ Logo Styles

This primary logotype should always be used when circumstances allow. This is the clearest and most effective way we can represent our company visually.

If it is not possible to use our primary logotype the use of this stacked version is allowed.

Primary Logo – Health/Safety (orange)

Secondary Logo – Health/Safety (gradient)

This primary logotype light version should always be used when working on a dark background to allow the logotype to stand out.

If it is not possible to use our primary logotype light version the use of this stacked version is allowed.

All Day Comfort™ System Logo Styles

Logo Configuration – Horizontal

This primary logotype should always be used when circumstances allow. This is the clearest and most effective way we can represent our company visually.

If it is not possible to use our primary logotype the use of this stacked version is allowed.

Logo Configuration – Vertical

Logo Configuration – Horizontal – No Protex

Logo Configuration – Vertical – No Protex

Have a question or need assistance with how to use Shawmut branding?